Transform information into a competitive advantage
Drowning in data? Learn how to turn information overload into a competitive advantage with these actionable principles.
In the 3-day ESOMAR Congress 2017 on the 10th to 13th of September 2017, our founder and chairman Dirk Huisman shared his insights on visualizing how the market research industry and profession would be in 10 years time and how you as researchers could already prepare for this upcoming trends.
The future of market research industry and profession: 2027, make your dream come true
Presenters:
Dirk Huisman – Chairman SKIM Holding
Joris Huisman – Managing Director
Sarah Cunliffe – Research Manager
Samantha Bond – Research Manager
90% of the core activities of market research will be automated. Design, interpretation, guidance, and trust will typify the market research profession. This provocative session is highly relevant for researchers hoping to be successful in 2027.
