At ESOMAR Congress 2019 our YES award finalist, Debby Ling, engaged with and inspired attendees on the latest digital topic in social media. On top of that, we’re proud to be the finalist of Women in Research’s best place to work.

Young ESOMAR Society award pitch: Getting the feels – Quantifying the influence of new reactions on social media

Facebook’s new reactions allow users to express themselves beyond the generic “Like”, and also have a stronger influence what shows up on a newsfeed. Yet, current engagement metrics still assume equal weightage among all reactions.

SKIM’s Young ESOMAR Society (YES) award finalist, Debby Ling, shared how by calculating utility values of new reactions through conjoint analysis, a new metric that assigns proper weights to reactions will better define social media success.

Date and time: Monday, 9 Sept 2019 at 9:35 am
Location: Technovate track, Edinburgh International Conference Centreburg

Debby Ling, Senior Analyst
Debby Ling, Senior Analyst

Watch Debby’s video submission for the YES award

Women in Research at “Best Places to Work” award ceremony and luncheon

For the second year in a row, Women in Research hosted “Best Places to Work” award ceremony and luncheon during Congress festivities, recognizing the firms that prioritize the lives and wellbeing of their employees. As one of the finalists, we’d like to invite you to this luncheon by signing up below. Be sure to invite your friends and colleagues to do so as well!

Date and time: Tuesday, 10 Sep 2019 at 12.45  pm
Location: Lomond Suite, Edinburgh International Conference Center