How a beer brand strengthened its position in a key African market
See how an established beer brand sharpened pricing and distribution decisions to drive double-digit growth in an African market.
From enhancing brand and consumer experience to leveraging digital to achieving effective advertising, the ESOMAR Client Summit 2018 was packed with peer-reviewed content that fueled inspiration, expanded knowledge and provided unrivaled, exclusive networking opportunities.
Some of the main topics that were shared throughout the events revolve around:
- The Brand & Consumer Experience: Go beyond the data and discover how immersion and connecting with your consumer can bring deeper insight, new innovation and worldwide impact
- Let’s Get Digital: Discover how to leverage digitalization for agility-driven efficiency and stronger, more compelling collaboration
- Let’s Get Virtual: How to use Virtual Reality to take innovation development to the next level
- Ads That Add Up: See how a media mogul and a leading brand make and measure successful advertising campaigns
Date and time: Wed-Thu, 12-13 December 2018 at 9.00 – 17.15
Venue: PepsiCo HQ, 700 Anderson Hill Road, Purchase NY
