SKIM names Maura Coracini as Managing Director, Latin America
SKIM has named Maura Coracini as Managing Director, Latin America. Based in the São Paulo area.
More and more consumers are open to the new Voice technology. How should you respond to this as a brand?
Based on our recent research on voice technology in the US, UK and Germany, we shared insights on
- consumer attitudes and usage of voice technology and digital assistants,
- implications of voice technology on the path to purchase, and
- where and how brands can start experimenting with voice marketing and recommendations for marketers developing a digital assistant strategy.
The presentation is also available as a podcast below (in Dutch):
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