More and more consumers are open to the new Voice technology. How should you respond to this as a brand?
Based on our recent research on voice technology in the US, UK and Germany, we shared insights on
- consumer attitudes and usage of voice technology and digital assistants,
- implications of voice technology on the path to purchase, and
- where and how brands can start experimenting with voice marketing and recommendations for marketers developing a digital assistant strategy.
The presentation is also available as a podcast below (in Dutch):