Emerce Updates #2: Voice 2019

More and more consumers are open to the new Voice technology. How should you respond to this as a brand?

Based on our recent research on voice technology in the US, UK and Germany, we shared insights on

• consumer attitudes and usage of voice technology and digital assistants,
• implications of voice technology on the path to purchase, and
• where and how brands can start experimenting with voice marketing and recommendations for marketers developing a digital assistant strategy.

The presentation is also available as a podcast below (in Dutch):

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