Why traditional launch forecasts fail in dynamic markets
A dynamic forecasting model helped a healthcare client plan launch, pricing and access decisions with more confidence.
We had a great time discussing innovations in collecting insights and using secondary data at another edition of Asia Research’s breakfast seminars. This edition was chaired by our very own Robin de Rooij, SKIM’s Director Asia-Pacific.
Topics covered secondary data for insights, passive measurement, advanced modeling, and innovation in insight provision
Bright minds from Cint, BDRC Asia, and Join the Dots took a shot at getting “Digital Answers” amidst a fast changing world. annual State of the Industry Address, providing key insights on the market research industry.
The Asia Research breakfast seminars bring together brand managers, insight managers, and advertising & market research agencies throughout the research world in Asia.
