Monday 20 Oct 2014 Amsterdam, The Netherlands

12th edition SKIM/Sawtooth Software EU event taking place in Amsterdam, NL

International market research agency SKIM and world’s conjoint software market leader Sawtooth Software will be hosting their 12th joint European Training & Conference event on October 20-23 2014. After having visited the beautiful cities of Prague, Vienna and Berlin in the past few years, this year’s edition will take place in Amsterdam, The Netherlands.

This quantitative research event focuses on developments and applications of conjoint analysis methodologies and choice modeling in general. The event registration has opened this summer, SKIM and Sawtooth Software organizers expect to gather about 100 European attendees.

4 days of conjoint

The event consists of 3 days of parallel workshops and trainings, followed by 1 overall conference day. The event brings together beginning and experienced market research practitioners and academics to learn about and discuss quantitative methods in marketing research, conjoint and choice analysis in specific. There are trainings and workshops for beginners as well as more advanced sessions for senior researchers and methodologists, such as the Turbo Choice Modeling training. The instructors are conjoint and methodology experts from SKIM, Sawtooth Software and a few other leading agencies.

Registration and program SKIM/Sawtooth Software EU event

This year’s event will be hosted on October 20-23 at the Renaissance Amsterdam Hotel in Amsterdam, The Netherlands. The event program and registration form are to be found at Sawtooth Software’s website here.

The SKIM/Sawtooth Software EU event is being organized in a different European city every 1.5 years. In addition to relevant and high quality content, attendees indicate they value the event’s intimate and social atmosphere. They often return to the event’s later editions in following years.

About SKIM and Sawtooth Software

SKIM has been Sawtooth Software’s support & development partner and consultant since the late 1980’s. The two companies work in close cooperation on research development and training in the field of conjoint and choice modeling.

Founded in 1979, SKIM is a dynamic and rapidly growing market research agency with 8 offices in Europe, the US, and Latin America. Combining market-specific expertise and knowledge of advanced research methodologies, SKIM is a valued partner for multinational companies in consumer packaged goods, healthcare, consumer health, telecommunications, technology and financial services.

Leading companies around the globe rely on SKIM researchers for strategic guidance on pricing, communication and new product development. In addition to full-service research, SKIM also serves many leading international market research agencies and consultancy firms with quantitative and qualitative research services, particularly related to (advanced) conjoint and choice behavior modeling.

Visit to find out more about the SKIM / Sawtooth Software event in Amsterdam.