The grey market threat: How brands can safeguard customer loyalty
Grey market threats are rising—discover how brands can protect customer loyalty with smarter strategies.
HR Advisor
Grey market threats are rising—discover how brands can protect customer loyalty with smarter strategies.
SKIM helps skincare brand TAKAMI optimize its subscription model through stakeholder interviews, collaborative innovation, and conjoint analysis.
Discover how Whirlpool and Indeed use consumer insights early in the innovation cycle to develop products that truly resonate with consumers.
New insights from SKIM's TrendsLab reveal how brand loyalty, innovation, and social media drive consumer choices in today's skincare market.
Consumer behavior has shifted. Discover why it’s more important than ever to differentiate your brand.
Danone partnered with SKIM to transform fragmented data into clear, actionable insights for strategic decision-making and business growth.
How Philips innovated its diagnostic x-ray systems to keep pace with the evolving needs of hospitals and radiology professionals.
Discover two recommendations that will improve your cross-market surveys. Learn how to tackle cultural response bias and drive authentic responses.
With rising prices over the past few years, how can fast-food restaurants regain customers in a price-sensitive market?
Get the latest consumer insights on UK EV adoption trends and strategies to engage the early majority.
Strong brand value is essential for setting your brand apart. Learn how Key Driver Analysis (KDA) uncovers the drivers influencing your brand value.
Efficient decision-making is key for leading brands. Learn how Philips optimized its oral healthcare portfolio and channel strategy in just one day.
Learn how food start-up El Origen optimized its value proposition to boost awareness and conversion for its socially sustainable snack innovations.
Learn how the Financial Times evolved their promotion strategy to deliver a new and powerful way to attract customers.
Optimize pharmaceutical product launches with a patient-centric approach.
While consumers increasingly claim to prefer eco-friendly and sustainable products, their actions at the checkout often tell a different story.
Five ways in which sustainability practices are reshaping consumer value and enhancing brand loyalty.
Learn how Guide Dogs and SKIM augmented existing data sources with stakeholder and consumer insights.
New consumer research reveals how brands can optimize promotion strategies, without sacrificing the bottom line.
New research reveals how brands can unlock AI's potential for brand success & consumer engagement.
Explore 6 ways insights professionals are using AI today.
Learn how Unilever used consumer psychology to create product content that converts and get inspired for your brand communications.
Read how KitchenAid synthesized a truly end-to-end consumer decision journey to grow their business globally.
Learn how the distributor of premium whisky brands adapted to changing shopper journeys in an already complex category.
Learn the three customer-centric strategies that digital subscription brands can adopt to increase loyalty and prevent churn.
Read how two pharma companies (oncology and dermatology indications) leveraged health information behavior insights to better optimize marketing strategies
Learn a three-step process to mitigate the effects of inflation on your business. We share proven strategies our clients have adopted.
Understand subscription shopper behavior across generations, including key millennial insights to improve marketing strategies
Understanding the concept of health orientation & health information behavior can provide pharma companies w/ better patient journey insights
For CPG brands and retailers, the subscription model offers tremendous opportunities for recurring revenue and…
Have you ever opened your door and wondered: “What is in the package that just…
Now more than ever, credible health information is vital for patients and HCPs. In this blog, we explore the impact and importance of health information and introduce new considerations around the concept of the empowered patient.
Brands that master consumer experiences understand the importance of emotions in decision behavior. We share new research that explores the role of surprise and empathy in driving choice and brand loyalty
Today's decision journeys for consumer health products are especially complex, considering the role of HCPs. Read how a new advanced analytics research approach can provide more reliable and actionable journey insights.
How Danone used an agile decision-making approach (wargaming) to align stakeholders and accelerate deployment in the plant-based category
SKIM's psychological distance framework offers organizations tangible communication guidelines on how to turn sustainability 'intent' into 'action'
Business wargaming brings together data sources, information, insights, and stakeholders to make holistic and agile decisions.
Learn how to develop more impactful sustainability product communications. Get tips on developing product claims and on-pack messaging.
How brands can better identify, and gain clarity on, messy consumer decision journeys. Steps for more accurate & actionable decision journey insights
Psychographics offer brands an alternative way of revealing online shopper journeys. Understand how personality traits influence online decision making.
![[VIDEO] Impact of digital healthcare on the patient experience](https://skimgroup.com/app/uploads/2020/11/Impact-of-digital-healthcare-on-the-patient-experience-270x180-c-default.webp)
Overview of SKIM research on the impact of digital healthcare on the patient experience during COVID, including digital marketing implications for pharma
Learn how Google developed winning B2B messaging in a crowded online marketplace with the help of SKIM’s proven communications framework.
Learn how applying decision-behavior theory can help brands build more effective strategies to drive customer acquisition, brand loyalty and growth
Value perception is key to customer retention for online service providers. Learn about strategies you can adopt to increase loyalty and decrease churn.
The patient and physician journey has been disrupted. What will treatment pathways look like in the new normal? Read how pharma marketers can adapt to emerging needs.
Studying past crises provides consumer goods companies with many lessons learned. Brands should avoid these 3 pitfalls when preparing for the recession post-COVID
Practical tips for pharma marketers to accelerate digital marketing strategies now. How to adapt HCP multichannel marketing during and post-disruption
Get tips and considerations for consumer brands considering pricing and portfolio research during COVID-19
Reflecting on why Western countries responded differently to COVID-19 than certain Asian countries will help us understand how human decision-making works.
Get tips on how to successfully adapt pricing and net revenue management (NRM) strategies following COVID-19 crisis.
With more consumers shopping online, forced trials of new brands, and wider consideration sets available online: How do you ensure your online strategies are optimized for this new reality?
Adapting your marketing mix during the COVID-19 crisis? Learn the consumer needs you should prioritize and get practical tips you can put into action
What marketers should know about consumer decision behavior, habits and disruptions. 4 strategies to help you in the new economic reality following COVID-19
Read how Unilever is focusing on revenue growth with a data-driven net revenue management (NRM) strategy and get tips from its NRM expert.
Read about the Big Data insights approach used to help ArchDaily.com, the leading architectural website worldwide, optimize its digital content strategy.
Exploring a virtual shelf approach to launching a premium brand In 2018, Nestlé signed a…
Exploring voice analytics in new product development research with Johnson & Johnson Have you ever…
Exploring a data-fusion approach for holistic pricing decisions Whether you’re introducing a new SKU or…
Learn how to boost online conversion by tapping into consumer psychology to optimize product content.
Understanding decision-making and choice overload in crowded markets In today’s highly competitive telecommunications market, consumers…
Exploring expert views on AI and the role of ‘stats’ in market research Machine Learning…
Launching a premium product means convincing consumers to trade up, without driving them to the…
From a single corn flake to a global presence, Kellogg’s has been fueling better days…
Learn how MCDA can help pharma & healthcare marketers obtain robust data for decision-making when the target population or treating physicians are limited
Is your eCommerce strategy attracting and converting consumers? The shift to online ordering for alcohol…
When inflation hits, your pricing strategy inevitably feels the pressure. On the one hand, raising…
Brand tracking needs modernization, as many tools are outdated. Discover a better driver analysis solution for deeper, actionable insights.
Today’s subscription economy not only presents consumers with more choices, but also more personalized experiences.…
Cooking up consumer insights for the creative masterminds Consumers around the world are eating up…
Using a subscription pricing model to lay stable foundations Funda is the top online real…
How a new view on the purchase decision spectrum can drive better market research outcomes…
With the increased adoption of voice technology, smart speakers and digital assistants, there’s no denying…
Key takeaways on voice and digital assistants from ESOMAR Congress 2018 Artificial Intelligence, voice and…
Voice technology and Artificial Intelligence were all the buzz at IFA, Germany’s largest consumer electronics…
How pharmaceutical brands Analyze patient needs to maximize your impact on treatment success Emotions affect…
Originally designed for the desktop environment, conjoint research on mobile requires a more innovative approach…
Conventional research approaches to understanding prescribing behavior lack the insights required today A physician’s decision…
Robots, tech trends and market research innovations take center stage in Rotterdam Summer in the…
“Alexa: do you remember the last consumer tech “must-have product” to hit the shelves?” According…
As telecom and technology markets are continually disrupted, our approach to their specific market research…
While short-term cash flow impacts are often front of mind for fast-moving consumer goods brands (FMCG), after-sales dips and other aspects of sales recovery can damage your financial health in the long run. Discover the approach PepsiCo Benelux took to optimize the immediate and long-term impact of its promotions.
Getting Started with AI: Speed + Quality From Uber’s self-driving cars to Amazon’s warehouse robots,…
eCommerce success in the consumer goods category doesn’t happen overnight — it’s a journey Defining…
The increased adoption of voice assistants is forcing many of our clients in the consumer…
Remind yourself why the right customer decision journey framework matters—and which one you should be…
Every customer’s decision journey is unique, especially in an omnichannel world. Customer journey mapping allows marketers…
Whether you’re a CPG brand manager or a B2B marketer, your customer’s decision journeys are…
Setting the right price is one of the best ways to positively impact a company’s…
Offering price discounts on consumer goods seems to be a quick answer to tough competition…
During harsh economic environments, companies have to make deliberate choices on how to invest marketing…
Have you come across the situation where many items (descriptions, statements or concepts) had to…
In light of increasing patent expiration rates, a switch from Rx to OTC proves to…