Director
Sarah Tohar is a Director and the US Innovation Lead at SKIM, where she spearheads innovation-focused projects and designs cutting-edge research solutions to guide diverse clients through every stage of the New Product Development journey, from ideation to launch. Sarah is passionate about uncovering consumer needs and helping businesses craft new product strategies that drive market success.
Great innovation concepts can still fail in market. Learn how realistic testing in competitive contexts prevents costly failures during development.
Prevent costly innovation failures and gain a strategic advantage during uncertain times by understanding audience habits first.
Discover how Whirlpool and Indeed use consumer insights early in the innovation cycle to develop products that truly resonate with consumers.