The authenticity gap: What Gen Z really thinks about your brand
What 500 young people across eight countries told us about brand connection in their own words.
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Senior Manager
Patricia Fujisawa is Senior Market Research Manager at SKIM, with experience turning consumer insights into actionable strategies. She has expertise in communication, segmentation, pricing, and innovation, and has led research projects across Latin America, supporting multinational FMCG brands in strengthening their portfolios and market positioning. Patricia is passionate about innovation and communication research and is recognized for translating complex data into clear recommendations that drive business impact.