6 steps to identify and untangle today's consumer decision journeys
How brands can better identify, and gain clarity on, messy consumer decision journeys. Steps for more accurate & actionable decision journey insights
Senior Director
Michael is a Senior Director at SKIM and leads SKIM’s UK Business. His global outlook has driven him to lead insights teams and be a trusted partner to clients in Europe, America, and Asia. While leading SKIM’s UK business, Michael has focused on applying cutting edge advanced analytics to deliver actionable insights across various complex business challenges. His experience covers consumer packaged goods, consumer health, technology, financial services, and telecommunications.