When pricing reaches its limit, brand becomes the lever
Brand equity shapes pricing power but most revenue teams can't act on it yet. SKIM's experts explain how to close that gap.
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Senior Director
Michael is a Senior Director at SKIM and leads SKIM’s UK Business. His global outlook has driven him to lead insights teams and be a trusted partner to clients in Europe, America, and Asia. While leading SKIM’s UK business, Michael has focused on applying cutting edge advanced analytics to deliver actionable insights across various complex business challenges. His experience covers consumer packaged goods, consumer health, technology, financial services, and telecommunications.
Brand equity shapes pricing power but most revenue teams can't act on it yet. SKIM's experts explain how to close that gap.
How brands can better identify, and gain clarity on, messy consumer decision journeys. Steps for more accurate & actionable decision journey insights