The authenticity gap: What Gen Z really thinks about your brand
What 500 young people across eight countries told us about brand connection in their own words.
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Director
Mariana Abelha serves as SKIM’s Director of Insights for Innovation, Brand, and Communication in Latin America. A seasoned insights leader with more than two decades of experience, she combines expertise in brand strategy, communication, and innovation to shape complex research programs for global organizations. Her career spans FMCG, finance, and technology, and includes leadership roles in both consulting firms and client organizations. Known for her ability to connect human narratives with data-driven rigor, Mariana is committed to transforming insights into meaningful change for brands and businesses.