AI’s impact on consumer behavior and how to increase brand value
New research reveals how brands can unlock AI's potential for brand success & consumer engagement.
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Associate Director Qualitative Methods
Katharina is an Associate Director and part of SKIM's Methodology & Analytics team, with a background in sociology and psychology and over 15 years' experience in international market research. She is passionate about bridging the WHY (Qual) and WHAT (Quant), developing customized research solutions and uncovering insights that address complex business questions.
