Opportunities for prevention with household food waste collections
WRAP's study with SKIM shows food waste collection boosts awareness, reduces guilt, and improves habits, supporting waste reduction & circular goals.
Senior Manager
Kanan is a Senior Manager and qualitative research lead at SKIM. She specializes in blending qualitative and quantitative research methods to develop custom approaches that address strategic business questions for SKIM's key clients. She finds joy in uncovering the ‘why’ behind consumer behavior and exploring insights that solve complex business challenges.