Meet our people

Jaimie Smits is an insights consultant at SKIM's Rotterdam office. With a Master’s degree in psychology, Jaimie is dedicated to bridging the gap between data and the underlying consumer motivations. Her passion for consumer psychology drives her to ask the “why” behind consumer behaviors, leading to actionable insights. Jaimie is renowned for her critical approach to both data and research methodologies. She constantly seeks ways to refine and enhance the research process, delivering impactful and innovative solutions