Associate Director
Heather is an Associate Director at SKIM. She leads a team in North America, utilizing a range of methodologies to uncover underlying consumer behaviors, thoughts, and attitudes. Building upon her background in Social and Consumer Psychology, Heather works closely with initiatives related to sustainability, behavioral science, advanced conjoint approaches, qualitative methods, and revenue management.
WRAP's study with SKIM shows food waste collection boosts awareness, reduces guilt, and improves habits, supporting waste reduction & circular goals.
While consumers increasingly claim to prefer eco-friendly and sustainable products, their actions at the checkout often tell a different story.
Five ways in which sustainability practices are reshaping consumer value and enhancing brand loyalty.