Director
Brady Silva is a research manager, with a focus in optimizing subscription strategies. Based in Atlanta, she has a decade of market research experience and delivering consumer insights to clients across the CPG, technology, utilities, and retail industries. She holds a Master’s Degree in Experimental Psychology and has a passion for turning data points into clear stories with actionable and strategic next steps.
WRAP's study with SKIM shows food waste collection boosts awareness, reduces guilt, and improves habits, supporting waste reduction & circular goals.
While consumers increasingly claim to prefer eco-friendly and sustainable products, their actions at the checkout often tell a different story.
Five ways in which sustainability practices are reshaping consumer value and enhancing brand loyalty.
Learn the three customer-centric strategies that digital subscription brands can adopt to increase loyalty and prevent churn.
Understand subscription shopper behavior across generations, including key millennial insights to improve marketing strategies
For CPG brands and retailers, the subscription model offers tremendous opportunities for recurring revenue and…
Have you ever opened your door and wondered: “What is in the package that just…