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Arne Maas is a business consultant at SKIM. He’s worked in the fields of strategy, innovation, communications, and market research for leading companies including Unilever, Friesland Nutrition, Philips, and Heineken. Arne has also served as professor of marketing and innovation at the Rotterdam Business School, specializing in nonconscious decision making and innovative entrepreneurship. Arne holds a PhD in Psychology from the Radboud University of Nijmegen.