Helping a leading brand prioritize growth in a declining category
SKIM helped a leading drinks brand identify and prioritize growth opportunities in a declining category.
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Senior Director
Alex spent 18 years client-side at Diageo, including 13 in senior Revenue Growth Management and commercial strategy roles across different markets. He has spent many years leading and shaping RGM strategies across pricing, promotion, portfolio, mix and trade terms, with experience in CPPA, in complex, competitive environments.
Having seen what great looks like from the inside, he now works as a Senior Director, with clients to turn insight into decisions that stick, helping businesses navigate the tension between what the data says and what it takes to land it commercially.
SKIM helped a leading drinks brand identify and prioritize growth opportunities in a declining category.
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