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Qualitatif traditionnel

Qualitatif traditionnel

Méthodes qualitatives traditionnelles

Entretien approfondi (IDI)

L'entretien approfondi (IDI) est une pierre angulaire de la recherche qualitative et le cadre classique original pour...

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Groupe de discussion

Le groupe de discussion est un groupe d'interview plus important (généralement de 6 à 8 participants). Ce type d'entretien est très...

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Actualités et insights

Témoignages de clients
Patient preference evidence can strengthen HTA submissions

Patient preference evidence can strengthen HTA submissions

How patient preference evidence helped show the value of infectious disease prevention beyond clinical outcomes.

Témoignages de clients
Why traditional launch forecasts fail in dynamic markets

Why traditional launch forecasts fail in dynamic markets

A dynamic forecasting model helped a healthcare client plan launch, pricing and access decisions with more confidence.

Témoignages de clients
Making value visible: How E.ON Next found growth beyond the price race

Making value visible: How E.ON Next found growth beyond the price race

Discover how E.ON Next used behavioral insights to uncover stronger brand differentiation beyond price.

Formations et webinaires
Webinar: Where brand equity creates the greatest growth opportunity

Webinar: Where brand equity creates the greatest growth opportunity

Discover which brand perceptions drive growth, strengthen positioning and create commercial value beyond likeability.

Plus d'actualités et d'insights