Presented with Bayer on using in-the-moment mobile research for oncology

While more and more becomes possible on mobile devices and as the consumer experience shifts to an omnichannel reality, we’ve been exploring all kinds of new possibilities. At the MIE 2016 event, we presented with Bayer on how mobile research is transforming lengthy surveys to shorter and more engaging solutions for their oncology research.

Utilizing mobile applications in oncology research and for prostate cancer patients

Presented by:
Marieke op het Veld, Business Information Officer at Bayer
Robert Dossin, Client Solutions Director EU at SKIM

https://www.slideshare.net/SKIMgroup/artsen-emoties-hoe-mobiel-onderzoek-helpt-bij-artsen-en-patinten/1

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Sobre a apresentação

Have you ever wondered why two brands of pharmaceuticals with similar efficacy and safety measures are prescribed differently? Often this is more influenced by emotion than rational thinking. Join our presentation to learn how we’ve transformed lengthy mobile surveys to shorter and more engaging smart phone survey solutions. All while guarding validity of the results. Our client, Bayer, will share how they have utilized this mobile technology in their oncology research and with prostate cancer patients; leading to new insights and actions.