Thursday 1 Jun 2017

Webinar June 1st “Optimizing the OMNI in Omnichannel” with Mars Petcare

Knowing that shoppers are increasingly engaging with more than one channel in their decision journey, it’s increasingly important to understand each step and activity along the way. During this webinar on June 1st, we will explain how we worked with Mars Petcare to map customer journeys to optimize touch points and influence the interaction of channel behavior.

Save your seat and register below!

Date: June 1st, 2017

Session 1 (recommended for America) : 2.00 – 2.30 pm EDT
Session 2 (recommended for EMEA) : 11.00 – 11.30 am CEST
Session 3 (recommended for APAC) : 11.00 – 11.30 am SGT
Presenters:
Nikki Smathers – Client Solutions Manager, SKIM
Tara Colalillo – Sr. Manager Shoppper Insights eCommerce, Mars Petcare

What you’ll learn in “Optimizing the OMNI in Omnichannel” with Mars Petcare

Using a case study from Mars Petcare as well as other key players in e-commerce, we’ll discuss:

  • Influencing awareness of omnichannel
  • Understanding triggers and barriers for each channel
  • The role of search and ratings/reviews
  • Defining the degree and purpose of Webrooming
  • Optimizing shipping/autoship
  • Using omnichannel strategy to build loyalty

By the end of the session, you will understand how and where we could influence the customer journey among channels to more consistently convert explorers to buyers and build loyalty to the brand.

Register below for our omnichannel webinar!

We will hold 3 different sessions of this webinar to better suit the timing globally. We recommend that you pick the session based on your location.