On their journey of new product development, pharmaceutical companies face a plethora of decisions that require input from customers.
Often, this involves a forecast of the future market landscape to predict if, how and how much the product might be adopted.
However, forecasting can take many shapes depending on the context and underlying business questions – for instance:
- which types of patients will be most eligible to receive the new product?
- which variations of the product profile elicit the most positive market potential?
- how can we find analogs in niche indications?
In this webinar, we will discuss important considerations in setting up a forecasting study, including the most appropriate approach in answering different business questions.
Date: Friday, 5th of October, 2018 from 12.30 to 1.30 PM GMT
More details coming soon – WATCH THIS SPACE
Online Booking – Click on the ‘register for webinar’ button at the bottom of this page. Please note you must be logged in to BHBIA to book online. If you belong to a BHBIA member company but don’t yet have a log in please register now to join your company’s membership