Blog articles about Brand Communication

AI: Friend or Foe? 5 Tips to Add Automation to Market Research

AI: Friend or Foe? 5 Tips to Add Automation to Market Research

By Marcel Slavenburg on March 12, 2018

Getting Started with AI: Speed + Quality

From Uber’s self-driving cars to Amazon’s warehouse robots, artificial intelligence (AI) seems to be reaching human-level dexterity nearly everywhere. You might be wondering like us: how are brands actually taking advantage of next-gen automation innovation in market research today? Can artificial intelligence identify better insights cheaper? Will computers and robots render human researchers useless? As market researchers, who also happen to be human beings, we’ve been exploring many of the same questions!

Danone, one of the world’s leading food companies, recently sought to understand consumer consumption drivers for a new product category. 

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(Infographic) Brand Strategy Considerations for Voice Technology

(Infographic) Brand Strategy Considerations for Voice Technology

By Cori Guilbault on February 27, 2018

The increased adoption of voice assistants is forcing many of our clients in the consumer goods category to ask, “Alexa, how are you affecting consumer decision behavior?” From search through the path to purchase, the implications of voice-enabled technology are far reaching for brands. Now recognized as the “fourth sales channel,” voice tech represents an evolving channel, requiring new insights. You know you want to gain consumer preference in this lane, but what questions should you ask?

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Driving successful CPG omnichannel strategies with the right customer journey framework

Driving successful CPG omnichannel strategies with the right customer journey framework

By Mike Mabey on February 20, 2018

Remind yourself why the right customer decision journey framework matters—and which one you should be using.

Today’s consumer path to purchase has evolved a great deal. To succeed in the omnichannel world, you can’t afford to rely on outdated assumptions regarding your consumer’s decision journey.

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Move it already! What is holding your potential customers back?

Move it already! What is holding your potential customers back?

By Wessel Roose on November 29, 2012

In many service markets – like telecom, energy and finance – consumers do not switch providers very often and service providers are having trouble activating these potential customers. Even though some consumers might want to switch due to an interesting offer from a new provider, often they still don’t act.

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