SKIMspiration Europe 2018: Event Program

Outline

4.00 – 4.15 pm   Arrivals
4.15 – 4.30 pm   Opening
4.30 – 4.45 pm   Challenge your digital knowledge
4.45 – 5.15 pm   (Wo)man vs Machine: If, how, and when to automate market research
5.15 – 5.45 pm   Drinks and appetizers
5.45 – 6.30 pm   Sneak peek into SKIM’s innovation lab
6.30 – 7.00 pm   Fact or Fiction: The top pricing myths debunked
7.00 – 7.30 pm   Buffet dinner
7.30 – 8.00 pm   Optimizing eContent for faster, easier online shopping
8.00 – 8.30 pm   Google Home Mini raffle & closing remarks

Programs

Mini-Kalivianakis
Opening
by Mini Kalivianakis
Find out the story behind this year’s theme on “Driving Digital Success” and what it means to various organizations across different industries.


Challenge your digital knowledge
by Stefan Ammerlaan and Timo Bontenbal
What do you know about the latest digital trends? Team up, impress us with your expertise, and win!


(Wo)man vs Machine: If, how, and when to automate market research
by Samantha Bond and Janneke van den Bent
We partnered with Danone to compare human analysis, machine analysis and a mix of the two for a qualitative research project. Can you guess who emerged as the victor in this (wo)man vs. machine match up? The results may surprise you.


Sneak peek into SKIM’s innovation lab
by Samantha Bond, Paul Janssen, Yasemin Ozdemir, and Janneke van den Bent
Learn about some of SKIM’s latest innovation projects, and join us in discussing if and how these could help you drive digital success for your brand. Who knows, we might even end up piloting one of these together…



Fact or Fiction: The top pricing myths debunked
by Joyce van Heeswijk
Discover the top pricing myths and truths you can put into action to increase revenue and margins for your business. A fun and interactive session.


Optimizing eContent for faster, easier online shopping
by Borbala Szinetar and Mini Kalivianakis
We helped Unilever with their eCommerce journey, including content guidelines that have generated double digits lifts for some brands. Find out how!