Fieldwork Team

SKIM’s fieldwork experts

We are the leading specialists in healthcare, consumer, and business-to-business fieldwork in the Netherlands. We are dedicated to conducting qualitative research. Who are ‘we’? Please let us introduce ourselves.

marcelMarcel Slavenburg

“Two years after my graduation at the Radboud University Nijmegenin 1999, I started in medical market research and there still has not been a single moment that I have regretted this decision. In January 2008, I started at SKIM in Rotterdam. Over the years, I’ve coordinated and executed both qualitative and quantitative national and international market research projects (including discussion guide design, moderation and analyses). As a moderator, I have conversations with medical target groups, in groups or individually, on a regular basis. I really like challenges and innovative approaches. I feel that empathy for both parties is vital to serve as a link between the clients and the respondents – and I happen to be very good at it!”

jeroenvdhovenJeroen van den Hoven

“After completing my Master’s Degree in Marketing Management at the RSM Erasmus University in Rotterdam, I started working at SKIM as a Project Manager. I have been gaining experience with qualitative market research in various areas. Projects moderated include market exploration, patient/customer journeys, lifestyle experiences (ethnography), positioning and concept testing. I have experience with TDI’s, IDI’s, Duo’s, Focus Groups (both online as on a Central Location) and online Bulletin Boards. The best thing about working at SKIM is the versatility of the job, combined with the personal contact with our clients. I really enjoy the flexibility of working in different markets as this fuels my development and allows me to more effectively suggest alternative qualitative strategies to get the answers you need.”

anaAna Edelenbosch

“As a Fieldwork Manager for the Global Healthcare team, I continue to draw my inspiration from communication and international relationships. As part of my role, I am responsible for managing individual qualitative projects covering all stages from costs agreements to proposal writing, developing of discussion guides, moderation, data analysis, and client presentation. Projects moderated include market understanding, patient/customer treatment pathways, concept and ad testing, lifestyle and wellbeing, and patient studies. This also includes a variety of methodologies from the traditional face to face in depth interviews, to web assisted telephone interviews and online bulletin boards. Combining strong empathy with an in-depth understanding of the interview topic and objectives is always what drives me.”

Janneke van den Bent

“I joined the SKIM Fieldwork and Healthcare team as a Research Executive after graduating with a Master’s degree in Business Administration, which I completed after obtaining my Bachelor’s degree in Cultural Anthropology. My ethnographic mindset and natural curiosity for people’s behavior allow me to quickly create a thorough understanding in qualitative research settings. My business background ensures that I fully understands the underlying business questions that drive market research. Since joining, I have coordinated and executed qualitative research in various areas, including moderation, recruitment coordination and analysis were applicable. My aim in any research is to get to the bottom of the story while creating an interesting and stimulating experience for the respondents. I take a personal and emphatic approach, and know how to effectively dig deeper. My curiosity makes me enthusiastic about any and all projects!”