Decision journey mapping

Revealing triggers and touch points that determine how customers choose your products

Do you know how your customers shop in today’s digital world? What are the most influential channels and touch points in their customer journey and how can you impact these? How does this work for the new product category you wish to enter?

Every customer’s decision journey is different, and it is constantly being altered by new information, options and influencers. Our Decision Journey Mapping shows you the evolving behavior patterns of how your customers research and buy products and services – in an actionable way. We help you identify and map triggers and need states, and examine the influence of brand, advertising and word of mouth at various stages of the decision journey.

Combining SKIM’s advanced analytics with decades of decision behavior experience, we uncover new insights about key touchpoints and their impact on decision behavior. SKIM’s Decision Journey Mapping is a powerful solution for a variety of industries and business scenarios including category entry, B2B, B2C, and omni-channel environments.