Brand value guide: Make your brand irresistible
Boost your brand’s impact with SKIM’s 5-step guide to irresistible growth. Download now to unlock strategic success!
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Omnichannel strategy by mapping today's CPG customer journey
Download our whitepaper and learn how to optimize and improve your insights to drive a successful omnichannel strategy.
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Download: Impact of digital healthcare on patient experience & pharma implications
Download research exploring patients' views of telehealth during COVID-19. What pharma needs to know about the patient experience in order to build successful digital strategies
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Communications guide: Make Every Glance Count
Download our guide and grow your business with tangible communication guidelines that are grounded in consumer psychology.
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Paper: Impact of Past and Present Crises on Consumer Behavior
An analysis of past crises and the impact on consumer behavior can help guide brands in a post-COVID context. Learn success strategies for 2021 planning.
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Paper: Net Revenue Management Beyond the Corona Crash
Exploring the behavioral impact of disrupted decision behavior on NRM / pricing strategies and consequences for consumer brands. Learn 6 proven recommendations for brands who want to emerge stronger
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Download: Impact of COVID-19 on Consumer Price Sensitivity
Download the results of 8 pricing re-run studies exploring the impact of COVID-19 on consumer price sensitivity in the US and Europe across CPG categories.
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PAPER: From Terabytes to Insights – Implications of Big Data on market research
Read about the Big Data insights approach used to help ArchDaily.com, the leading architectural website worldwide, optimize its digital content strategy.
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GUIDE: 5 challenges of marketing disease-specific medical nutrition
How can you successfully market medical nutrition as a solution to treat or prevent diseases? Download our guide to learn how to meet 5 key challenges.
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GUIDE: How to Successfully Optimize Subscription Pricing and Offers
Learn the pricing do's and don'ts of the subscription space .
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GUIDE: 4 Mapping Frameworks for Customer Decision Journeys
What is the correct Customer Journey Framework for your industry?
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REPORT: Voice Tech Trends 2018 – Consumer Behavior & Brand Implications in the US, UK and Germany
"Alexa: How is voice impacting consumer behavior and brands?"
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GUIDE: 3 key questions in developing successful strategies to counter biosimilars challenges
As biosimilars continue to gain momentum, how can biologics manufacturers best adapt to these new pressures?
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GUIDE: The rise of voice technology as the fourth sales channel
"Alexa: What questions should brands be asking around voice?"
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WHITEPAPER: Woman vs machine: From competition to collaboration
Learn how to add automation to your market research mix.