Vinay Rao
Vinay Rao – Regional Client Business Partner

SKIM, international insights agency specializing in decision behavior, has appointed Vinay Rao as APAC Client Business Partner. With this senior hire SKIM reinforces its commitment to client partnerships and innovation. These focus areas are especially critical as the company is dedicated to help marketers grasp the opportunities associated with today’s disrupted digital economy.

Vinay Rao was named APAC Regional Client Business Partner and is based in Singapore. He is responsible for accelerating the APAC team’s growth and deepening the successful client partnerships built to date with companies across industries. Vinay brings over 15 years’ of insights experience in multiple roles across Asia. He has partnered on innovation, product development and eCommerce insights initiatives for leading companies such as P&G, Visa, 3M and Lenovo.

“With continued growth for SKIM in Asia-Pacific, we are pleased to have Vinay Rao join our team. Vinay’s research expertise, extensive network, and ability to act as a great client partner will build on our momentum in this exciting market,” commented Michael Hetherington, Managing Director APAC at SKIM. “Having just joined, he is already building stronger client relationships and leveraging SKIM’s innovative methods to tackle business challenges in different industries across the region.”

When asked why he joined SKIM, Vinay explained: “I am thrilled to join SKIM – a company with a great heritage and recognized as top tier in research innovation as well as famous for being a great place to work.  Understanding consumer decision making in a changing media and retail landscape is more important than ever. I believe SKIM’s APAC team has a strong foundation and is well placed for fast growth and I hope to contribute towards that goal.”

Vinay holds a Maths degree from St. Stephens College in Delhi and Master of Business Administration from BIM in India and has worked with several other leading insights companies like Metrix Lab and Kantar in the past decade.