Craving value: How fast-food brands can win in APAC's diverse market
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SKIM’s Jemma Lampkin, Senior Executive Consultant, and Willem Buijs, Interaction Designer, share with Medical Design Technology Magazine how interaction design will have an increasingly important role in the design and development of medical technology.
“Product developers have long used interaction design as a powerful tool in developing new products and addressing the needs of their customer base. Historically, medical technology development has been driven by an engineering focus on technical features and functions, but that is beginning to change.
While designing products based on feedback from end users and their defined needs may seem like common sense, it is only within the last few years that medical technology has become user-centered. Taking the experiential and emotional aspects of how the user may interact with the device into account is increasingly prevalent, representing a clear shift towards interaction design thinking.”
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SKIM has named Maura Coracini as Managing Director, Latin America. Based in the São Paulo area.