SKIM News
What's new at SKIM
5 things you need to know to optimize the omnichannel shopping experience
With Black Friday and online sales from the 10th annual Cyber Monday just behind us, there’s no…
Read more
Using evoked sets for a fuller picture of consumer choices in Quirk’s magazine
As the number and variety of products in stores increases, fielding a conjoint study on…
Read moreWhy does in-the-moment research matter?
In a fast-moving market, traditional research often can’t keep pace. With mobile in-the-moment research, you…
Read more
SKIM wins award for the healthiest company in West Netherlands
Pieter van den Hoogenband is a European Olympic swimming champion who won the titles of…
Read more
Use these 4 tips in men’s product claims and the women buying for them will listen up too
Men’s products have been on an exponential uphill for almost a decade. Alternatively, marketing to women…
Read more
Avoid the stereotypes and develop better segmentation
Are you focusing heavily on age-based segments? The availability of these factors along with the growing…
Read moreManaging the functional-emotional continuum in pharma
In pharma, there’s a natural move from functional to a more nuanced and multidimensional messaging for mainstream…
Read moreUsing mobile research to target lower socio-economic classes in developing Asia
Mobile internet penetration is on the rise in developing Asian countries. This shift is presenting…
Read more3 tips for enlightening consumers about green ingredients
On the Beauty Perspectives blog for Natural Products Insider, we share three best practices for…
Read more
Skin care consumer insights through social media in GCI magazine
The social media space is a vibrant source of current, candid and unprompted consumer insight.…
Read moreSustainability and Purchase Decisions
Sustainability has become an expectation from consumers, but how willing are they to pay more…
Read moreTips for marketing men’s products to both men and women in GCI magazine
In the March 2015 issue of GCI magazine, SKIM’s Scott Garrison and Sourabh Sharma share…
Read more