Pack size versus pricing: SKIM reveals results of more than 100 pricing studies carried out over 5 years at SKIMspiration event

Press release: Rotterdam (March 27, 2013)

A recent study by Which? has revealed that big name products are shrinking by up to a quarter, but the prices aren’t dropping. How do consumers react to different pricing strategies in these tough economic times? SKIM, an international market research agency has carried out over 100 pricing studies since the financial crisis and studied the different pricing approaches that are available to manufacturers as they get to grips with the new ‘normal’. SKIM and its UK team will be sharing their experiences on this and other topics at the SKIMspiration event on 16 March 2013.

The free event, being held at its new London office, will share the latest proprietary advances in market research along with expert insights on a range of topics, including:

  • What assumptions are really true and which are simply myths when setting pricing strategies?
  • What distinguishes a winning communications strategy from a losing one?
  • What new market research methodologies make it possible to measure a combination of emotional and rational behavior?

SKIM has an established reputation in Europe and the USA offering strategic insights, bespoke solutions and advanced market research tools. Debora Corfield who heads up the London office at SKIM, said: “This is a must-attend event for anybody involved in market research, branding, marketing, strategy and insight”.

“Leveraging the pricing knowledge we have generated across more than 100 studies has allowed us to create a database to show the consumer behavioral trends between countries, categories and consumer types. At SKIMspiration we will be sharing our insights into price elasticity in different product tiers, the impact of decreasing pack sizes compared to increasing prices and whether product categories dominated by men or women are more price elastic.”

SKIM works with many of the world’s leading businesses across a wide variety of sectors, from FMCG (Procter & Gamble, Unilever), consumer electronics (Acer, Philips), healthcare (Pfizer, Bayer Healthcare, Lilly, Merck Serono), to telecoms (Vodafone, T-mobile, Sony Ericsson) and financial.

SKIMspiration is being held on 16 April 2013, 4:30 p.m. – 7:00 p.m. Register now for this free event as places are limited.

The new office is located at 1 Beadon Road, Hammersmith, London, W6 0EA.

About SKIM

Founded in 1979, SKIM is a dynamic and rapidly growing market research agency with offices in New York, San Francisco, Rotterdam, Geneva and London. Combining market-specific expertise and knowledge of advanced research methodologies, SKIM is a valued partner for multinational companies in consumer packaged goods, healthcare, consumer health, telecommunications, technology and financial services. Leading companies around the globe rely on SKIM researchers for strategic guidance on pricing, communication and new product development.