New partnership between SKIM and profit optimization network EPP

Press release: Rotterdam (August 20, 2014)

SKIM pricing expertise recognized by partnership with Europe’s largest pricing and profit optimization network

International market research agency and pricing expert, SKIM, has been selected to partner with the prestigious European Pricing Platform (EPP) – the leading pricing association in Europe.

EPP is a leading knowledge-sharing platform, serving thousands of pricing and profit optimization managers across Europe. As a not-for-profit organization, EPP is very selective about the partners it works with. SKIM will be the only market research specialist serving the FMCG and Retail market among EPP’s partners, offering valuable pricing knowledge to the platform’s members.

The price management profession is growing rapidly in size and significance, with businesses worldwide keen to understand better the impact of pricing, and optimize their profit opportunities through intelligent pricing strategies tailored to their customer profiles. SKIM leads the way in providing strategic pricing research and guidance to companies across the FMCG sectors and will be working alongside EPP to pass on its knowledge in a bid to raise standards with regards to pricing and pricing research.

Gerard Loosschilder, Chief Innovation Officer at SKIM says: “Pricing strategy is a fast-evolving science and it’s at the core of every business. It’s fantastic to be partnering with EPP to help raise awareness of the importance of pricing methodologies, to develop new thinking and to share knowledge among EPP’s vast network of pricing professionals.”

Pol Vanaerde, President at EPP says: “We chose to partner with SKIM because of its leading expertise in pricing research and strategy development. Part of its role will be to build our FMCG division, drawing on its 35 years’ of experience in pricing and market research across more than 20 countries. There’s a big demand for knowledge and training in price setting and profit optimization, and this partnership with SKIM will help us to meet that demand.”

For more information on SKIM’s pricing and portfolio management expertise, visit the SKIM website.

About SKIM

Founded in 1979, SKIM is a dynamic and rapidly growing market research agency with seven offices throughout Europe, the US, and Latin America. Combining market-specific expertise and knowledge of advanced research methodologies, SKIM is a valued partner for multinational companies in consumer packaged goods, healthcare, consumer health, telecommunications, technology and financial services. Leading companies around the globe rely on SKIM researchers for strategic guidance on pricing and portfolio management, product communication and new product development. SKIM also serve many leading international market research agencies and consultancy firms with their quantitative and qualitative research services.

About European Pricing Platform (EPP)

EPP is a ‘Not-for-Profit’ knowledge exchange focused on supporting business management, pricing, and profit optimization professionals, and CxO-level executives in Europe across a variety of industries and sectors. Our target is to update the pricing and profit optimization know-how of business managers. Our mission is to be the premier pricing expertise community for international decision makers in a wide range of industries. The interactive sharing, collecting, and development of pricing and profit optimization knowledge are the key elements of our platform. Visit: www.pricingplatform.eu.