Ecommerce is already ingrained in western consumer culture, but alcohol has been a notable late arrival to the online shopping world. Differing state and city regulations for alcohol sales and distribution remain the industry’s biggest obstacle in the U.S.
But it’s slowly starting to break through. Snacks and grocery delivery mobile apps like GoPuff and Instacart advertise their ability to deliver alcohol, while direct orders or click-and-collect programs at major retailers like Walmart and Target are still a bit confusing when it comes to booze.
Published on Beverage Daily, we shared our recently conducted consumer behavior study for online alcohol shopping on behalf of a client that produces and markets beer, wine and spirit.
In this study, participants completed two virtual shopping trips in an Amazon Prime Now replicated mobile environment. The aim was to learn how ho help retailers do a better job of managing the online presence, and build a presence in the alcohol category that makes shopping simpler from home or on-the-go.