SKIM News
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Greenbook: Unilever’s eCommerce Journey with SKIM on Mobile Ready Hero Image Design
Defining a set of marketing guidelines that drive a measurable increase in sales is an…
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Implicit mobile research can minimize response bias in Asian markets – published in MRMW
Marketers are realizing that the rapidly changing digital landscape requires new methods to accurately assess…
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Introducing Unspoken®: Implicit research method with an engaging mobile interface
We are proud to introduce SKIM’s latest innovation: Unspoken®, a new technology that blends implicit research…
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Revealing hidden prescribing behaviors with in-the-moment mobile research
Traditional qualitative interviews can be expensive and time consuming. Quantitative methods can be faster, yet…
Read moreUsing mobile research to target lower socio-economic classes in developing Asia
Mobile internet penetration is on the rise in developing Asian countries. This shift is presenting…
Read moreIn-the-moment mobile research, publication in Quirk’s magazine
To further deepen our understanding of decision behavior, we look to mobile and online tools to…
Read morePublication on conjoint going mobile in Quirk’s magazine
SKIM’s Chief Innovation Officer, Gerard Loosschilder, shares how mobile has opened up new opportunities for…
Read moreSKIM publication about conjoint analysis on mobile devices
SKIM has been invited to write on mobile conjoint research for the German organization Research…
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SKIM strengthens North American leadership and innovation teams with senior hires
Jeni Chapman joins SKIM as Managing Director, North America; Pascalle Govers joins as Consultant, New Product Development Services. New executive hires reinforce SKIM's commitment to growth and innovation:
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SKIM recognized among top 15 most innovative market research agencies in 2020
SKIM named to Top 15 most innovative market research agencies in 2020. Agency recognized for innovation and strategic consultancy
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Quirk’s: Overcoming challenges – Alcohol brands tap into e-commerce
SKIM conducted a study on behalf of a global producer and marketer of beer, wine and spirits to understand how to overcome four of the key challenges facing the alcohol category online
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Beverage Daily: Optimizing alcohol for e-commerce – How easy do you make it for people
We recently conducted a consumer behavior study for online alcohol shopping aimed to help retailers do a better job of managing the online presence in the alcohol category.
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