‘Why use social media research? And, what can social media tell me that is different from other research?’ Get these answers and more, in one handy infographic.

2014 marks the 35th anniversary of SKIM. To celebrate, we are offering you 35 marketing research insights.

SKIM-5-reasons-to-invest-in-SMRThis infographic is part of our 35th anniversary celebration. Find out more at skimgroup.com/35years.