Research methodologies and innovations
At SKIM, our methodologists are always looking to innovate and customize insights approaches to meet each client’s unique challenges. We combine the best of qualitative and quantitative techniques to understand how people make decisions and help brands apply those insights to drive growth.
SKIM’s holistic approach brings together behavioral frameworks and advanced research methodologies to provide the most realistic predictions and accurate insights. The world’s leading companies and consultancy firms trust SKIM because of our methodological expertise and our ability to help them leverage insights in the broader context of business.
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Market research methods we use
Scroll down to find out more about the quantitative and qualitative methodologies we use most often – or click one of the buttons to jump to the right section straight away.