Perspectives

How to win back fast-food customers after years of rising prices

With rising prices over the past few years, how can fast-food restaurants regain customers in a price-sensitive market?

Sustainability and behavior change

Get the latest consumer insights on UK EV adoption trends and strategies to engage the early majority.

Trainings & webinars

Choiceful consumers as inflation stabilizes

Join our EPP webinar and discover insights from our latest survey on shifting consumer behavior as inflation stabilizes.

Trainings & webinars

SKIM Masterclass: Master the methodologies

Join us on this deep dive into key research methodologies and analytics to optimize your marketing strategies with precision and certainty.

Secrets to optimizing promotion strategies in 2024

Discover key insights and strategies to optimize your promotions for CPG and FMCG brands in our latest cheat sheet.

Discover key drivers influencing your brand value

Strong brand value is essential for setting your brand apart. Learn how Key Driver Analysis (KDA) uncovers the drivers influencing your brand value.

Philips accelerated portfolio optimization

Efficient decision-making is key for leading brands. Learn how Philips optimized its oral healthcare portfolio and channel strategy in just one day.

El Origen’s innovative snack journey

Learn how food start-up El Origen optimized its value proposition to boost awareness and conversion for its socially sustainable snack innovations.

How the FT drives customer growth with innovative promotions.

Learn how the Financial Times evolved their promotion strategy to deliver a new and powerful way to attract customers.

Paper & guide

Omnichannel strategy by mapping today's CPG customer journey

Download our whitepaper and learn how to optimize and improve your insights to drive a successful omnichannel strategy.

Infographic

The impact of AI on travel

Discover how AI impacts travel and master five decision-behavior insights for brand success.

Infographic

The impact of AI on healthcare and fitness

Discover how AI impacts healthcare and fitness and master five decision-behavior insights for brand success.

The power of patient engagement in pharmaceutical product launch

Optimize pharmaceutical product launches with a patient-centric approach.

Debunking the say-do gap myth in sustainability

While consumers increasingly claim to prefer eco-friendly and sustainable products, their actions at the checkout often tell a different story.

Five ways sustainability creates value for consumers and brands

Five ways in which sustainability practices are reshaping consumer value and enhancing brand loyalty.

Cheat Sheet “Beyond the Hype: The impact of AI”

Discover how AI is influencing consumer behavior across online shopping, health, travel, finance and education. Uncover how to successfully influence adoption of AI-driven solutions with your customers.

Forecasting demand for Guide Dogs UK 15 years into the future

Learn how Guide Dogs and SKIM augmented existing data sources with stakeholder and consumer insights.

Infographic

The impact of AI on eCommerce

Discover how AI impacts eCommerce and master six decision-behavior insights for brand success.

Cheat Sheet “6 Golden Rules of Conjoint”

Learn how to navigate uncertainty and optimize pricing decisions with the 6 golden rules of Conjoint Analysis.

Trainings & webinars

Webinar: Impact of AI on consumer behavior and brands

Sign up for this webinar to hear the impact of AI on decision behavior and brand value across industries. Explore AI strategies for 2024 and beyond.

Secrets to optimizing promotion strategies in 2024

New consumer research reveals how brands can optimize promotion strategies, without sacrificing the bottom line.

Cheat sheet “Beat private label brands: Winning strategies to conquer anchor”

Learn the 3 proven pricing strategies to overcome and use anchors in order to drive conversion.

AI’s impact on consumer behavior and how to increase brand value

New research reveals how brands can unlock AI's potential for brand success & consumer engagement.