Webinar: Accelerate your brand growth with key driver analysis
Understand what your customers value the most and gain a competitive advantage.
Trainings & webinars
In-depth content
How to drive brand value
Ready to unlock your brand’s full potential? Maximize conversions and drive sustainable growth with our expert insights and resources.
Blog
Rethinking skincare: Strategies for a changing market
New insights from SKIM's TrendsLab reveal how brand loyalty, innovation, and social media drive consumer choices in today's skincare market.
Blog
Make your brand irresistible: Drive brand value
Consumer behavior has shifted. Discover why it’s more important than ever to differentiate your brand.
Client success story
Danone's insights rewind powers strategic decision-making
Danone partnered with SKIM to transform fragmented data into clear, actionable insights for strategic decision-making and business growth.
Client success story
Philips’ diagnostic x-ray (DXR) division drives innovation and value
How Philips innovated its diagnostic x-ray systems to keep pace with the evolving needs of hospitals and radiology professionals.
Blog
How to tackle cultural response bias to gain more accurate insights
Discover two recommendations that will improve your cross-market surveys. Learn how to tackle cultural response bias and drive authentic responses.
Infographic
Drive your brand growth in 2025
Discover five key insights from our research, each with expert recommendations, to help brands navigate this complex landscape and thrive in 2025.
Blog
How to win back fast-food customers after years of rising prices
With rising prices over the past few years, how can fast-food restaurants regain customers in a price-sensitive market?
Blog
Sustainability and behavior change
Get the latest consumer insights on UK EV adoption trends and strategies to engage the early majority.
Trainings & webinars
SKIM Masterclass: Ace your analytics
Learn how to confidently apply the right research methods, clearly communicate complex methods to stakeholders, and unlock more value from your data.
Cheat sheet
Secrets to optimizing promotion strategies in 2024
Discover key insights and strategies to optimize your promotions for CPG and FMCG brands in our latest cheat sheet.
Blog
Discover key drivers influencing your brand value
Strong brand value is essential for setting your brand apart. Learn how Key Driver Analysis (KDA) uncovers the drivers influencing your brand value.
Client success story
Philips accelerated portfolio optimization
Efficient decision-making is key for leading brands. Learn how Philips optimized its oral healthcare portfolio and channel strategy in just one day.
Client success story
El Origen’s innovative snack journey
Learn how food start-up El Origen optimized its value proposition to boost awareness and conversion for its socially sustainable snack innovations.
Client success story
How the FT drives customer growth with innovative promotions.
Learn how the Financial Times evolved their promotion strategy to deliver a new and powerful way to attract customers.
Paper & guide
Omnichannel strategy by mapping today's CPG customer journey
Download our whitepaper and learn how to optimize and improve your insights to drive a successful omnichannel strategy.
Infographic
The impact of AI on travel
Discover how AI impacts travel and master five decision-behavior insights for brand success.
Infographic
The impact of AI on healthcare and fitness
Discover how AI impacts healthcare and fitness and master five decision-behavior insights for brand success.
Blog
The power of patient engagement in pharmaceutical product launch
Optimize pharmaceutical product launches with a patient-centric approach.
Blog
Debunking the say-do gap myth in sustainability
While consumers increasingly claim to prefer eco-friendly and sustainable products, their actions at the checkout often tell a different story.
Blog
Five ways sustainability creates value for consumers and brands
Five ways in which sustainability practices are reshaping consumer value and enhancing brand loyalty.
Cheat sheet
Cheat Sheet “Beyond the Hype: The impact of AI”
Discover how AI is influencing consumer behavior across online shopping, health, travel, finance and education. Uncover how to successfully influence adoption of AI-driven solutions with your customers.
Client success story
Forecasting demand for Guide Dogs UK 15 years into the future
Learn how Guide Dogs and SKIM augmented existing data sources with stakeholder and consumer insights.