Perspectives

Webinar: Accelerate your brand growth with key driver analysis

Webinar: Accelerate your brand growth with key driver analysis

Understand what your customers value the most and gain a competitive advantage.

How to drive brand value​

How to drive brand value​

Ready to unlock your brand’s full potential? Maximize conversions and drive sustainable growth with our expert insights and resources.

Rethinking skincare: Strategies for a changing market

Rethinking skincare: Strategies for a changing market

New insights from SKIM's TrendsLab reveal how brand loyalty, innovation, and social media drive consumer choices in today's skincare market.

Make your brand irresistible: Drive brand value

Make your brand irresistible: Drive brand value

Consumer behavior has shifted. Discover why it’s more important than ever to differentiate your brand. ​

Danone's insights rewind powers strategic decision-making

Danone's insights rewind powers strategic decision-making

Danone partnered with SKIM to transform fragmented data into clear, actionable insights for strategic decision-making and business growth.

Philips’ diagnostic x-ray (DXR) division drives innovation and value

Philips’ diagnostic x-ray (DXR) division drives innovation and value

How Philips innovated its diagnostic x-ray systems to keep pace with the evolving needs of hospitals and radiology professionals.

How to tackle cultural response bias to gain more accurate insights

How to tackle cultural response bias to gain more accurate insights

Discover two recommendations that will improve your cross-market surveys. Learn how to tackle cultural response bias and drive authentic responses.

Drive your brand growth in 2025

Drive your brand growth in 2025

Discover five key insights from our research, each with expert recommendations, to help brands navigate this complex landscape and thrive in 2025.

How to win back fast-food customers after years of rising prices

How to win back fast-food customers after years of rising prices

With rising prices over the past few years, how can fast-food restaurants regain customers in a price-sensitive market?

Sustainability and behavior change

Sustainability and behavior change

Get the latest consumer insights on UK EV adoption trends and strategies to engage the early majority.

SKIM Masterclass: Ace your analytics

SKIM Masterclass: Ace your analytics

Learn how to confidently apply the right research methods, clearly communicate complex methods to stakeholders, and unlock more value from your data.

Secrets to optimizing promotion strategies in 2024

Secrets to optimizing promotion strategies in 2024

Discover key insights and strategies to optimize your promotions for CPG and FMCG brands in our latest cheat sheet.

Discover key drivers influencing your brand value

Discover key drivers influencing your brand value

Strong brand value is essential for setting your brand apart. Learn how Key Driver Analysis (KDA) uncovers the drivers influencing your brand value.

Philips accelerated portfolio optimization

Philips accelerated portfolio optimization

Efficient decision-making is key for leading brands. Learn how Philips optimized its oral healthcare portfolio and channel strategy in just one day.

El Origen’s innovative snack journey

El Origen’s innovative snack journey

Learn how food start-up El Origen optimized its value proposition to boost awareness and conversion for its socially sustainable snack innovations.

How the FT drives customer growth with innovative promotions.

How the FT drives customer growth with innovative promotions.

Learn how the Financial Times evolved their promotion strategy to deliver a new and powerful way to attract customers.

Omnichannel strategy by mapping today's CPG customer journey

Omnichannel strategy by mapping today's CPG customer journey

Download our whitepaper and learn how to optimize and improve your insights to drive a successful omnichannel strategy.

The impact of AI on travel

The impact of AI on travel

Discover how AI impacts travel and master five decision-behavior insights for brand success.

The impact of AI on healthcare and fitness

The impact of AI on healthcare and fitness

Discover how AI impacts healthcare and fitness and master five decision-behavior insights for brand success.

The power of patient engagement in pharmaceutical product launch

The power of patient engagement in pharmaceutical product launch

Optimize pharmaceutical product launches with a patient-centric approach.

Debunking the say-do gap myth in sustainability

Debunking the say-do gap myth in sustainability

While consumers increasingly claim to prefer eco-friendly and sustainable products, their actions at the checkout often tell a different story.

Five ways sustainability creates value for consumers and brands

Five ways sustainability creates value for consumers and brands

Five ways in which sustainability practices are reshaping consumer value and enhancing brand loyalty.

Cheat Sheet “Beyond the Hype: The impact of AI”

Cheat Sheet “Beyond the Hype: The impact of AI”

Discover how AI is influencing consumer behavior across online shopping, health, travel, finance and education. Uncover how to successfully influence adoption of AI-driven solutions with your customers.

Forecasting demand for Guide Dogs UK 15 years into the future

Forecasting demand for Guide Dogs UK 15 years into the future

Learn how Guide Dogs and SKIM augmented existing data sources with stakeholder and consumer insights.