In the subscription arena, it’s essential that you understand your customer’s willingness to pay to maximize revenue.

From monthly subscription boxes to entertainment and B2B services, each subscription business model has specific nuances you should consider when optimizing your pricing strategies. We’ll share which online pricing strategies are proven to drive success for various subscription models, such as:

  • How do you encourage trade-ups in the freemium model?
  • How do you determine the best pricing and product mix in the multi-tier model?
  • When offering the a-la-carte model, how can you structure your portfolio to offer consumers flexibility without overloading them?

In this webinar, we will discuss important considerations when optimizing online subscription pricing and offers to maximize revenue generation.

Drawing on our roots in pricing research and our expertise in the subscription arena, Wessel will share the do’s and don’ts to consider as you price new products and services or shift to a new subscription model, whether that’s the Freemium model, the Multi-Tier business model, or the A-La-Carte model.

Presented by

Wessel Roose

Wessel Roose, Senior Manager

Wessel Roose is Senior Research Manager, based in Rotterdam. With over 8 years of experience in market research, he focuses on providing telecom, financial and technology clients with actionable insights for product development, innovation, pricing and portfolio optimization strategies. Wessel holds a master’s degree in neuropsychology from Rijksuniversiteit Groningen in the Netherlands.