From the rapid growth of mobile commerce, to the emergence of digital assistants and smart speakers, the environment in which consumers make decisions has changed forever. ‘How can I help my brand thrive amidst these digital disruptions?’, was the main focus of SKIMspiration Europe 2018.
This exclusive client event brought together leading brands from across Europe to explore how to Drive Digital Success – covering topics like research automation, voice technology, mobile, eCommerce, and more.
Clients from various backgrounds ranging from insights to marketing, communications, pricing, and product development, joined us in this fun and engaging event on June 21st, 2018 in Rotterdam.
What attendees learned
- Practical tips on how they can begin using automation technology to save time and budget (based on lessons learned from research done with Danone)
- Discern fact from fiction in top pricing myths which can greatly impact revenue and margins
- Why voice technology has been dubbed the “fourth sales channel” and what marketing implications you should consider now to gain consumer preference
- How Unilever’s eCommerce Mobile Hero Image Strategy has been adopted by retailers around the world and has generated double digits lifts for some brands
Beyond digital talks, we also offered them the opportunity to “experience digital” by having a conversation with Pepper, the human-shaped robot, and bringing home one of the Google Home Mini devices by winning “Challenge your digital knowledge” quiz and participating in a raffle!