In collaboration with Sawtooth Software, we held SKIM/Sawtooth Software 2019 European Conference and Training Event in Paris, France. The European event consisted of four days of workshops, tutorials, and conference papers. It brought together market research practitioners and academics to learn about and discuss quantitative methods in marketing research.

Date and time: Tue-Fri, 9-12 April 2019 from 9.00 to 18.00
Venue: Paris La Defense Hotel, Paris – France

SKIM/Sawtooth Software Sessions 2019 at a glance

Simultaneous breakout sessions are planned from 9-11 April. All attendees will be together for the final conference session on the 12th of April 2019. See here for more detailed info

Tuesday, 9 April

  • CBC Workshop
    Room 1: 9.00 – 18.00
  • Market Simulator A-Z
    Room 2: 9.00 – 18.00
  • Advanced Lighthouse Studio
    Room 3: 9.00 – 18.00

Wednesday, 10 April

  • CBC Workshop
    Room 1: 9.00 – 18.00
  • Menu Based Choice (MBC) Workshop
    Room 2: 9.00 – 18.00
  • Experimental Conjoint Solutions
    Room 3: 9.00 – 13.00
  • Drivers Analysis: Execution & Delivery
    Room 3: 14.00 – 18.00
  • Segmentation Studies with Emphasis on Client Management
    Room 4: 9.00 – 10.55
  • Strategies for Delivering Actionable Results – Conjoint Analysis & MaxDiff
    Room 4: 11.05 – 13.00
  • Advanced MaxDiff Survey Programming Workshop
    Room 4: 14.00 – 18.00

Thursday, 11 April

  • MaxDiff for Beginners: From Proposal to Reporting
    Room 1: 9:00 to 10:55
  • Power Tools: MaxDiff Typing Tool, CBC/HB Model Explorer, Bandit MaxDiff
    Room 1: 11:05 to 13:00
  • Market Simulator Essentials
    Room 1: 14:00 to 18:00
  • Situational Choice Experiments
    Room 2: 9:00 to 10:55
  • Bring Conjoint Analysis and MaxDiff to Your Work or University
    Room 2: 11:05 to 13:00
  • Lighthouse Studio – Beyond the Basics
    Room 2: 14:00 to 18:00
  • A Practitioner’s View
    Room 3: 9:00 to 18:00
  • Adaptive Methods & Real-Time Feedback
    Room 4: 9:00 to 10:55
  • Tree-Based Models for Beginners
    Room 4: 11:05 to 13:00
  • Segmentation: Best Practices for Actionable Results
    Room 4: 14:00 to 18:00

Friday, 12 April

Some of the topics are

  • Constructed, Augmented MaxDiff: A New Case and Threshold Augmentation
  • Too Much Information?: The Curious Case of Augmented MaxDiff
  • Extreme (300+) Concept Testing: Combining Bandit MaxDiff, CBC, and Qualitative Judgments
  • Talk to Your Conjoint – Using a Chatbot in a Conjoint Interview
  • Linking MaxDiff and CBC within a Hierarchical Choice Model
  • What Is the Impact of Having Prohibitions in Choice-Based Conjoint Analysis?
  • An Adaptation of RFC in 2-Attribute Exercises
  • Revisiting Ensembles: A Straightforward Approach to Increase Model Accuracy?
  • Applying Machine Learning to CBC Data
  • Customer Classification into Clusters Using XGBoost