SKIM presented on pricing at Executing Shopper Insights conference

Two of our consumer research experts presented at the 2014 Canadean Executing Shopper Insights conference in London. Sarah Cunliffe and Nancy Savoya shared insights on common beliefs about pricing and whether they are myths or truths.

Common beliefs about pricing: myth or truth?

Would you like to know if changing your pack size is a better idea than changing your price? Do you wonder if price is more important for some categories than others? In this presentation we showcased some commonly made assumptions in pricing strategy, and dispel or confirm these myths, based on the knowledge gleaned through conducting well over 100 different pricing studies.

https://www.slideshare.net/SKIMgroup/common-beliefs-about-pricing-myth-or-truth

If you are unable to view the slides on this page or you’d like to download the presentation file,  click here to view our slides on slideshare.