SKIM names Maura Coracini as Managing Director, Latin America
SKIM has named Maura Coracini as Managing Director, Latin America. Based in the São Paulo area.
Our Healthcare experts, Hannah Baker Hitzhusen and Mike Mabey, presented on using blended research to develop deep insight from small samples at this year’s PMRG Annual National Conference in Orlando, Florida.
Using blended research techniques to develop deeper engagement and insights from a small population
What happens when you have a very small target patient population and you want to understand—in depth—their patient journey, the ongoing therapy experience, and triggers and barriers to therapy choice? This challenge of small sample size affects many decisions in the pharmaceutical world, given the emphasis on niche drugs and narrowly defined patient populations.
The patient experience we wished to understand occurs over a period of time, so we recruited respondents for an eight-week online bulletin board. Our session will give insight into the recruiting methods, and examples of how we used a creative combination of qualitative and quantitative tools and exercises to keep the questions fresh, keep respondents engaged, and develop insightful information about their patient journeys.
http://www.slideshare.net/SKIMgroup/using-blended-research-techniques-to-develop-deeper-engagement-and-insights-from-a-small-population
If you are unable to view the slides on this page or you’d like to download the presentation file, click here to view our slides on SlideShare.
Our speakers
Hannah Baker Hitzhusen, Director Healthcare
Mike Mabey, Director Client Solutions Americas
