SKIM names Maura Coracini as Managing Director, Latin America
SKIM has named Maura Coracini as Managing Director, Latin America. Based in the São Paulo area.
SKIM’s Robin de Rooij presented at the MRMW Asia-Pacific conference in Singapore, taking place from March 4-7, 2014.
Focusing specifically on hard to reach target groups in the Asian market, we looked at the validity of replacing traditional CAPI methods with a mobile survey for claims communication research.
Robin broke down for which target groups mobile is already a valid alternative; considering the lower costs and faster results time using mobile conjoint.
Faster time to insight with mobile research – but how do results hold up?
- Scaling back the parameters of massive conjoint studies to adjust them to mobile platforms
- Comparing results from mobile MaxDiff versus CAPI in studies with hard to reach audiences in Asia
https://www.slideshare.net/SKIMgroup/faster-time-to-insight-with-mobile-research-but-how-do-results-hold-up
Our presenter
Robin de Rooij, Senior Project Manager & New Venture Director
