SKIM presented on mobile MaxDiff scaling at MRMW Singapore

SKIM’s Robin de Rooij presented at the MRMW Asia-Pacific conference in Singapore, taking place from March 4-7, 2014.

Focusing specifically on hard to reach target groups in the Asian market, we looked at the validity of replacing traditional CAPI methods with a mobile survey for claims communication research.

Robin broke down for which target groups mobile is already a valid alternative; considering the lower costs and faster results time using mobile conjoint.

Faster time to insight with mobile research – but how do results hold up?

• Scaling back the parameters of massive conjoint studies to adjust them to mobile platforms
• Comparing results from mobile MaxDiff versus CAPI in studies with hard to reach audiences in Asia

https://www.slideshare.net/SKIMgroup/faster-time-to-insight-with-mobile-research-but-how-do-results-hold-up

Our presenter

Robin de Rooij, Senior Project Manager & New Venture Director