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With conjoint in our roots, and being the distributor of Sawtooth Software for conjoint analysis in Europe, Middle East and Africa, SKIM is often involved in development and testing of Sawtooth Software conjoint technologies. On 2012’s annual Sawtooth Software conference our methodologists presented about analyzing Menu-Based Choice data, the latest conjoint development.
An empirical comparison of approaches to analyzing MBC modeling data
In our presentation we compared two approaches to analyzing Menu-Based Choice modeling data on their predictive validity: a single logit-based model that predicts the performance of combinatorial alternatives using Sampling of Alternatives versus Sawtooth’s Serial Cross effects model. We applied the approaches to an ad-hoc dataset to investigate similarities and differences.
Did you miss our presentation or would you like to review the slides? Browse through the slides in SlideShare below or contact us for more!
http://www.slideshare.net/SKIMgroup/skim-sawtooth-software-conference-2012-mbc
If you are unable to view the slides on this page or you’d like to download the presentation file, click here to view our slides on SlideShare.
About the Sawtooth Software conference
The Sawtooth Software conferences are renowned for their practitioner-oriented focus and depth in the fields of conjoint analysis, segmentation, and data collection/analysis. It is a forum to exchange ideas and learn about quantitative methods in marketing research. The 2012 conference focused on conjoint/choice analysis and MaxDiff, other advanced techniques and general issues regarding data collection, and will be held in conjunction with the Conjoint Analysis in Health Care Conference.
