Discover how to balance promotional tactics with brand health
Learn strategic alternatives to price discounting that drive growth during uncertainty.
Eelke Roos, Debora Corfield, and Gerard Loosschilder from SKIM hosted training workshops on Interactive Scenario Planning at this year’s BHBIA annual conference.
Interactive Scenario Planning
Understand how to make Interactive Scenario Planning work for you. Participants learned how to create scenarios by asking “what if” questions and integrating information from various sources. They then learned how to validate the scenarios by implementing quantitative analysis techniques.
Our fictitious business case in the UK oncology market helped participants understand how interactive scenario planning may help to assess business potential in a complex and crowded market with strong stakeholders like NICE.
