Webinar: Where growth still happens when consumers spend less
Join our webinar to explore resilient categories, trade-down trends, and how to adapt pricing and portfolio strategy in a shifting consumer landscape.
We presented at the annual Dutch Marketing Insights Event in Utrecht. Mini Kalivianakis and Virginie Jesionka shared how a dynamic optimization approach can help you get ahead of the pack when developing a new product.
Boost your product innovation
There is a lot at stake when launching a new product. In our presentation, we explained how a dynamic optimization approach can help you identify the perfect combination of elements to make your innovations succeed, ahead of competition. Whether you are designing a new product or the advertising to launch it, our methodology allows you to quickly explore and test numerous potential variations and pinpoint the key elements that will make consumers buy.
http://www.slideshare.net/SKIMgroup/skim-boost-your-product-innovation
