Boosting product innovation at MIE

We presented at the annual Dutch Marketing Insights Event in Utrecht. Mini Kalivianakis and Virginie Jesionka shared how a dynamic optimization approach can help you get ahead of the pack when developing a new product.

Boost your product innovation

There is a lot at stake when launching a new product. In our presentation, we explained how a dynamic optimization approach can help you identify the perfect combination of elements to make your innovations succeed, ahead of competition. Whether you are designing a new product or the advertising to launch it, our methodology allows you to quickly explore and test numerous potential variations and pinpoint the key elements that will make consumers buy.

http://www.slideshare.net/SKIMgroup/skim-boost-your-product-innovation