We conducted a free Masterclass on Pricing and Communication, where we had a select round table of clients across industries. Around 30 participants, who are senior-level market research clients, consultants and ad agency professionals based in Indonesia, joined us in these engaging sessions.
The Masterclass had two modules:
- The Pricing session: Myths and best practices of pricing research
- The Communication session: Triggering consumer action through product claims and visuals
Who attended this masterclass?
- Market research clients
- Ad agency professionals