We conducted a free Masterclass on Pricing and Communication, where we had a select round table of clients across industries. Around 30 participants, who are senior-level market research clients, consultants and ad agency professionals based in Singapore, will joined us in these engaging sessions.
The Masterclass had two independent modules (you may stay for one or for both sessions):
- The Pricing session: Myths and best practices of pricing research
- The Communication session: Triggering consumer action through product claims and visuals