Following successful editions in Singapore, Indonesia and the Philippines, SKIM held another free Masterclass on Pricing and Communication on 5 July 2018 in Kuala Lumpur, Malaysia. We invited senior-level market research clients, consultants and ad agency professionals, who are based in Malaysia, to join us in these exclusive, engaging round table sessions.

The SKIM Masterclass has two modules:

  • The Pricing session: Myths and best practices of pricing research
  • The Communication session: Triggering consumer action through product claims and visuals

Who attended

  1. Market research clients
  2. Consultants
  3. Ad agency professionals

Meet our speaker: Robin de Rooij, Senior Director – APAC

Robin-de-Rooij masterclass

Robin is the founder of SKIM Singapore, regional HQ for APAC. With more than 10 years of experience at SKIM, Robin has an extensive understanding of FMCG, technology, and, telecom markets among others. He enjoys collaborating with clients to bring about customized solutions in influencing and shaping decision making behavior. Robin holds a Master’s degree in International Business and Management from the University of Groningen (NL).

Recap of the Malaysia Masterclass