Following successful editions of previous Pricing and Communication Masterclasses, SKIM held another free Masterclass on Pricing and Communication in Shanghai, China. We invited senior-level market research clients, consultants and ad agency professionals, who are based in China, to join us in these exclusive, engaging round table sessions.

The SKIM Masterclass has two modules:

  • The Pricing session: Myths and best practices of pricing research
  • The Communication session: Triggering consumer action through product claims and visuals

Who attended this Masterclass?

  1. Market research clients
  2. Consultants
  3. Ad agency professionals

Date: Thursday, 1st of November 2018
Time: 8:00 AM to 11:30 AM
Location: Salon VI, Level 86 – Park Hyatt Shanghai (上海柏悦酒店)

Meet our speaker: Robin de Rooij, Senior Director – APAC

Robin-de-Rooij masterclass

Robin is the founder of SKIM Singapore, regional HQ for APAC. With more than 10 years of experience at SKIM, Robin has an extensive understanding of FMCG, technology, and, telecom markets among others. He enjoys collaborating with clients to bring about customized solutions in influencing and shaping decision making behavior. Robin holds a Master’s degree in International Business and Management from the University of Groningen (NL).

Recap of the China Masterclass